Building a bold identity that puts women’s sports in the spotlight
Her Sports
PROJECT OVERVIEW
Role
4 Weeks
Toolkit
Her Sports
Client
Adobe Illustrator, Photoshop
Timeline
Brand Designer / Visual Designer
Her Sports is a women’s sports media platform created to bring greater visibility to local athletes, teams and stories. I developed a bold, scalable identity that reflects the energy of sports while remaining flexible across cities, content and media platforms. My direction was selected from eight student proposals and later developed with the HER Sports team for real-world use.
01. THE CHALLENGE
To create an energetic and authoritative identity that elevates women’s sports while remaining flexible across content, platforms, and local markets.
Challenge
Develop a flexible, gender-neutral visual system that feels energetic, accessible, and community-driven. A scalable city-label system allows the brand to maintain a consistent identity as it expands into new markets.
Approach
The previous identity used a softer, script-based style that did not fully reflect the energy and authority of a growing sports media platform. I developed a bold logo with connected forms that suggest momentum and continuity.
02. LOGO DESIGN
The identity expands through vibrant color, dynamic typography, and flexible graphic elements that create energy and cohesion across every touchpoint.
03. VISUAL IDENTITY
03. PODCAST IDENTITY
The Athlete’s Commute podcast identity was refreshed to connect more clearly with the Her Sports brand while remaining recognizable as its own platform.
04. THE FINAL PRODUCT
The system comes to life across social media, press credentials, podcasting, and digital experiences, giving Her Sports a bold and recognizable presence.
