Mun Matcha
A conceptual book cover for Penguin’s Famous Couples series
PROJECT OVERVIEW
Role
Graphic Designer
Timeline
5 Weeks
Toolkit
Adobe Illustrator, Procreate
A conceptual book cover design for Penguin Books’ Famous Couples series, translating Carl and Ellie’s emotional journey into visual metaphors. The design uses minimal forms and symbolic elements to narrate their relationship. The visual system extends across additional assets, creating a cohesive design identity.
01. THE CHALLENGE
Challenge
Designing a conceptual book cover that represents Carl and Ellie’s relationship through symbolic, non-literal imagery. The challenge was to convey emotional depth using minimal elements while adhering to Penguin’s visual constraints and brand language.
Approach
Analyze Carl and Ellie’s relationship to identify key themes, then translate those ideas into symbolic visuals using a minimal design approach aligned with Penguin’s style.
02. CONCEPT DEVELOPMENT
Initial sketches explored visual metaphors representing Carl and Ellie’s relationship, refined through digital iterations into the final concept.
INITIAL SKETCHES
LOGO EXPLORATIONS
FINAL LOGO
03. VISUAL IDENTITY
Visual explorations informed the final visual system, including symbolic elements, typography, and color palette.
DESIGN SYSTEM
04. tHE FINAL PRODUCT
The final design was applied across the book cover, bookmarks, and pins to create a cohesive and consistent visual system.
