MUN MATCHA
Rooted in culture. Crafted with care. Shared in community.
PROJECT OVERVIEW
Role
5 Weeks
Toolkit
Adobe Illustrator, Procreate
Timeline
Graphic Designer
Mun Matcha is a community-centered matcha and tea brand that blends Somali chai traditions with modern matcha culture. Grounded in culture, craft, and community, the brand emphasizes handmade ingredients, shared rituals, and a welcoming atmosphere. This project explores a cohesive visual identity and digital experience that reflects its cultural roots while creating space for connection and everyday moments.
01. THE CHALLENGE
To design a brand identity that honors the fusion of Somali culture and Japanese matcha traditions while remaining approachable and contemporary.
Challenge
Translate these cultural and experiential values into a cohesive visual system that balances minimal design with warmth, craft, and storytelling.
Approach
Initial sketches explored logo concepts inspired by cultural fusion and handwritten forms, refined through iteration into the final mark.
02. CONCEPT DEVELOPMENT
INITIAL SKETCHES
LOGO EXPLORATIONS
FINAL LOGO
Visual explorations informed the final visual system, including symbolic elements, typography, and color palette.
03. VISUAL IDENTITY
DESIGN SYSTEM
The final identity brings together culture, craft, and community through a cohesive visual system designed to feel warm, intentional, and inviting.
04. THE FINAL PRODUCT
