MUN MATCHA
Rooted in culture. Crafted with care. Shared in community.
PROJECT OVERVIEW
Role
Graphic Designer
Timeline
5 Weeks
Toolkit
Adobe Illustrator, Procreate
Mun Matcha is a community-centered matcha and tea brand that blends Somali chai traditions with modern matcha culture. Grounded in culture, craft, and community, the brand emphasizes handmade ingredients, shared rituals, and a welcoming atmosphere. This project explores a cohesive visual identity and digital experience that reflects its cultural roots while creating space for connection and everyday moments.
01. THE CHALLENGE
Challenge
To design a brand identity that honors the fusion of Somali culture and Japanese matcha traditions while remaining approachable and contemporary.
Approach
Translate these cultural and experiential values into a cohesive visual system that balances minimal design with warmth, craft, and storytelling.
02. CONCEPT DEVELOPMENT
Initial sketches explored logo concepts inspired by cultural fusion and handwritten forms, refined through iteration into the final mark.
INITIAL SKETCHES
LOGO EXPLORATIONS
FINAL LOGO
03. VISUAL IDENTITY
Visual explorations informed the final visual system, including symbolic elements, typography, and color palette.
DESIGN SYSTEM
04. THE FINAL PRODUCT
The final identity brings together culture, craft, and community through a cohesive visual system designed to feel warm, intentional, and inviting.
